A Social Listening Tool is a software designed to monitor and analyze conversations happening across social media platforms. By tracking mentions, hashtags, keywords, and brand discussions, these tools help businesses gain valuable insights into customer sentiment, emerging trends, and competitor activities. Social listening enables brands to respond to customer feedback in real-time, address potential issues, and improve their marketing strategies. It also helps companies track the effectiveness of their campaigns, identify influencers, and understand consumer needs, ultimately supporting data-driven decision-making and fostering stronger relationships with their audience.