Social media management involves overseeing a brand's online presence across various platforms, ensuring consistent and engaging content. It includes tasks like creating posts, scheduling updates, responding to customer inquiries, and analyzing performance metrics. Effective management helps brands connect with their target audience, build a loyal following, and increase brand awareness. It also involves crafting tailored strategies, monitoring trends, and adapting content to meet evolving user preferences. By maintaining a balanced and active presence, social media managers can boost engagement, improve customer relations, and enhance a brand’s reputation, all while driving traffic and increasing conversions.