Marketing is the process of creating value for a company through the creation and distribution of products or services.

A business's overall game-plan for reaching prospective buyers and converting them into loyal customers.

It is a wide concept about understanding and clarity of customers requirements.

Marketing has an inside-out perspective through which it encourages a relationship between potential customers and producers benefiting both parties.

Understanding your client, marketplace, and offer increases customer satisfaction which is one of the main goals of marketing.

Identifying the unfulfilled needs, wants, and desires of the target market is very crucial for long-term survival in the industry.

Marketing involves functions like pricing, promoting, and developing a valuable offering that satisfies the unmet needs of the target market.

Marketing begins long before production in the form of market research. This reveals maximum traits of your target market which ensures that you build a potential and reliable customer relationship base.

Marketing helps you to supercharge your business strategy with after-sales service as a crucial foundation of your marketing activities. Lucrative marketing can only happen when you fully cater to your customers' needs even after sales.

Marketing amps up your motive to boost brand loyalty by persuading customers' perceived value, satisfaction, repeat purchase behaviour and commitment.

Competitively priced products that generate awareness and interest among potential customers are encouraged.
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