The Best Hotels in Italy: 32. Hotel Lungarno, Florence Unlike many five-star hotels in the area, the Hotel Lungarno feels understatedly and effortlessly stylish—it is, after all, owned by the family of designer Salvatore Ferragamo. Its bright, airy rooms are decorated in clean yellow and ivory tones and feature picture-perfect vistas over the Ponte Vecchio and River Arno. Keep your eyes peeled for its impressive art collection, featuring works by Picasso and Cocteau.