In Japan, it's not uncommon for successful women to pay attractive young men huge sums of money for a few cocktails and an hour of platonic companionship. VICE in conjunction with Schweppes sends correspondent Joel Cornell to Shibuya to explore this strange world and to find out if he can cut it as a professional boyfriend for hire.

Watch our documentary "The Japanese Love Industry" here: http://www.vice.com/the-vice-guide-to-travel/the-japanese-love-industry

Check out the Best of VICE here: http://bit.ly/VICE-Best-Of

Subscribe to VICE here! http://bit.ly/Subscribe-to-VICE
Check out our full video catalog: http://bit.ly/VICE-Videos
Videos, daily editorial and more: http://vice.com
Like VICE on Facebook: http://fb.com/vice
Follow VICE on Twitter: http://twitter.com/vice
Read our tumblr: http://vicemag.tumblr.com